Another excellent Uncommon Knowledge interview. This time with David Kelley, founder of IDEO and designer of Apple’s original computer mouse. It’s worth every second…

The Design Thinking process Kelley describes is fascinating … and incredibly challenging for incumbent organizations to adopt. Many large companies have tried and failed. Take particular note of the story of Pulse (owned by LinkedIn) starting at 20:14 in the interview.

The brisk cycle time and chaotic nature of Design Thinking simply doesn’t mesh with the structure and control systems that epitomize the modern corporation. So, before you get too excited, think for a minute how your buttoned-up CEO’s, CFO’s, CTO’s, etc., would operate inside such an untidy work process.

If you have been able to make elephants dance, please share the story!