Last January I posted some Intelligence New Year’s resolutions. Looking back, they are just as relevant as we start 2015 as they were last year. For both those practicing this fascinating profession and for those customers and managers of the intelligence project, here they are:
Put Winning First … Our raison d’etre is (or needs to be) to help our firms succeed in the market. Too often we get wrapped around the wheel of process and forget this simple mission. In 2015, let’s put winning front and center. Read more….
Take Responsibility with Passion … Too many intelligence professionals adopt a dispassionate, stand-offish … dare I say, “clinical” … attitude to their work. They want to leave the hard work of “owning” decisions to others, to their bosses. If we want to make a deep and lasting impact on our firms … if we want a healthy profession … we need to stop this and join the team. Read more….
Take it to the Street … If we can’t translate intelligence insights into BOTH tactical and strategic actions that are practical and tuned to current market realities, whatever brilliance contained in our analysis will be lost. If we act like theorists and not like operations, marketing or sales lieutenants, then our impact on business results will be forever limited. Read more….
Think Financially … Good, bad or ugly, the world marks organizational success and failure in financial terms. All the best primary source evidence, analytical sophistication and analyst passion can’t overcome financial market opinion. So let’s not dismiss the Wall Street or Fleet Street point-of-view. Let’s understand it and make it part of our intelligence toolkit. Read more….
What resolutions and goals do you have for your intelligence team? Let’s talk about them. Add your comments or send me a note. Happy New Year!